{"id":1258,"date":"2024-10-30T10:17:07","date_gmt":"2024-10-30T10:17:07","guid":{"rendered":"https:\/\/clyachts.com\/?post_type=press-release&p=1258"},"modified":"2024-10-30T11:31:18","modified_gmt":"2024-10-30T11:31:18","slug":"cl-yachts-official-brand-launch-at-mys-2019","status":"publish","type":"press-release","link":"https:\/\/clyachts.com\/zh-hans\/press-release\/cl-yachts-official-brand-launch-at-mys-2019\/","title":{"rendered":"The official brand launch at MYS 2019"},"content":{"rendered":"\n

CL Yachts reveals collaboration with renowned designer Jozeph Forakis during official brand launch at MYS 2019<\/strong><\/p>\n\n\n\n

The all new coordinated brand visual identity will be the first phase of the comprehensive collaboration to be officially revealed to the public at MYS\u201919.<\/p>\n\n\n\n

Signifying a new forward thinking, holistic approach, in addition to Branding the designer will act as Creative Director for CL Yachts\u2019 next generation of yacht designs \u2013 for both exterior and interior design.<\/p>\n\n\n\n

Renown for his visionary designs for everything from lighting, furniture and home accessories to cellphones, watches, and wearable tech, Forakis sets out to help redefine yachting for a new generation of owner.<\/p>\n\n\n\n

Jozeph Forakis is known for his iconic designs for everything from lighting, furniture and home accessories to cellphones, watches, and wearable tech. Unlike many designers who are famous for their work in one area, Forakis\u2019 one constant seems to be re-inventing well established product categories across multiple industries.<\/p>\n\n\n\n

CL Yachts is born from the desire to boldly reimagine luxury performance experiences for a new generation of yacht owners. It makes sense then that the Company would take the bold decision to partner with a design visionary who has never worked in the yachting industry before.<\/p>\n\n\n\n

Both partners are excited about the collaboration and eager to show the first fruits of this dynamic collaboration.<\/p>\n\n\n\n

\u201cEven tho we will be revealing the new brand identity first, this is actually the last piece of the holistic puzzle that we started to work on\u201d says Forakis from his studio in Milan, Italy. \u201cThe collaboration started from a series of broad, deep, \u2018what if\u2019 discussions with (Director) Martin Lo about the future of yacht design and yachting and luxury experiences.\u201d That excitement and energy lead to the Company commissioning Forakis for a series of innovative yacht design concepts. That, in turn, evolved into Forakis\u2019 very first all new next generation yacht design to be developed under the all new brand (the revolutionary CLX95 will debut in 2020).<\/p>\n\n\n

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\u201cWe decided together to be very ambitious, and to match this ambition with bold strategic moves\u201d says Forakis. \u201cDuring the development of the first boat, we realized that if we truly wanted to push innovation, to create entirely new yachting designs and experiences, then it also made sense to start with a clean slate in terms of the name, brand identity, marketing, services \u2026 all the touchpoints that define a world class, state-of-the-art luxury experience\u201d
Work on the new brand identity began in earnest in Spring \/ Summer 2018, about 1 year after work on the next-generation yacht designs started. By that time Forakis had a clear vision of the creative direction for the visual identity as an organic extension of everything that was going on from the side of the new core products he and his team were also designing.
Elaborating on the project, Forakis points out that the new identity began with the name itself. \u201cWe wanted to honor the parent company and that rich heritage, but also signal a clean break aimed to appeal to an entirely new generation of yacht owners and enthusiasts. It is simple, authentic, honest. We set high expectations and we intend to deliver.\u201d
At the core of the new coordinated visual identity is the brand logo.\u201cThe letters C and L are seamlessly interwoven to signal the new holistic philosophy\u201d Forakis continues, \u201cThe graphic quality is clean, fresh, high energy but also stable and reliable. It signals both innovation and timeless values. It is elegant and balanced in keeping with the best in high end luxury\u201d.
\u201cThe orange color is distinctive in the world of yachting\u201d, says Forakis \u201cI am very strategic when it comes to these things. In our research we found that in the world of yachting there are many \u2018me too\u2019 boat designs and many \u2018me too\u2019 brands and colors. Orange is young and energetic and rarely seen amongst yacht or other luxury brands. This is part of our \u2019blue ocean strategy\u2019 to communicate a true alternative in the market with an alternative, authentic vision.\u201d
In summary, Forakis says \u201cIt is rare to have this kind of opportunity to help re-conceive and re-design a whole company from zero. My team and I are very proud to reveal this comprehensive brand visual identity program. But this is just the beginning. I\u2019m extremely excited with everything we\u2019re working on with CL Yachts to redefine this category by pushing innovation on all levels. I wish I could tell you more!\u201d
Stay tuned to this space.<\/p>\n\n\n\n

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