CL Yachts Wins Two Prestigious 2019 GOOD DESIGN Awards
CL Yachts is proud to be the recipient of two 2019 GOOD DESIGN Awards, presented by the prestigious Chicago Athenaeum Museum of Architecture and Design. The first award commended CL Yachts’ CLB88 Flybridge Motor Yacht in the transportation category, and the second award celebrates CL Yachts’ New Corporate Identity and Coordinated Branding and Visual Communication Program in the graphic design category.
Now in its 69th year, GOOD DESIGN is the oldest and the most prestigious awards program organized worldwide. In late 2019, a jury met in Los Angeles and New York to consider a record number of submissions, deciphering which product designs and graphics were worthy of a GOOD DESIGN award for their achievement in extraordinary design excellence. CL Yachts, and their design firm partner jozeph forakis … design, were included in the pool of leading manufacturers, industrial and graphic design firms and influential corporations awarded. Specifically, the criteria for the awards are established on the “highest aesthetic in terms of innovative design, new technologies, form, materials, construction, concept, function, utility, and energy efficiency, and sensitivity to the environment.”
“At CL Yachts, we are thrilled to be a recipient of two 2019 GOOD DESIGN Awards,” says Martin Lo, director of CL Yachts. “Not only is it a prestigious honor, but it is also a validation of our journey as a company thus far. When we began this journey two years ago, we had a strong vision for CL Yachts — to advance the luxury performance experience into uncharted territories, and to design with modern explorers in mind. Jozeph Forakis and the jozeph forakis … design team understood that vision, and were vital in the process of bringing it to life, both through our brand identity and through our vessels, in a holistic and cohesive way.”
On behalf of CL Yachts, Jozeph Forakis and his multitalented team sought to create the definitive, contemporary reinterpretation of the quintessential flybridge motor yacht for the CLB88.The vessel champions an inviting open layout,
perfectly balanced proportions, clean, fluid lines and precision-cut details. “The design is unique, fresh, modern and exciting– and yet fits most people’s idea of what a state-of-the-art luxury yacht should be,” Forakis said of the boat. The designers involved in the CLB88 Flybridge Motor Yacht project include Jozeph Forakis, Raffaelino Farina, Deok San Lee, Claudia Renate Mantik, Prima Ramanuj, and Nikolai Rizo, all of jozeph forakis … design.
For CL Yachts’ New Corporate Identity and Coordinated Branding and Visual Communication Program, the jozeph forakis … design team built CL Yachts’ branding around the hallmarks of simplicity, authenticity and honesty. At the core of the new coordinated visual identity is the elegant, balanced and modern-yetenduring graphic logo mark– designed to project the company’s driving principle: the uncompromising pursuit of innovation and timeless values. The awarded corporate identity also champions a distinctive shade of orange, chosen for its ability to inspire confidence, competition, independence and new ideas. Designers recognized for the accolade include Jozeph Forakis, Cagil Aygen, Marina Bonanno, and Martina Biondi, all of jozeph forakis … design.
About CL Yachts
Founded in 2018, CL Yachts was conceived to offer unparalleled experiences to the modern explorer through timeless yachts that power the desire for adventure. The luxury performance brand blends state-of the-art technology, engineering prowess, purity in design and time-honored craftsmanship. Championing innovation, authentic experiences and a contemporary approach to yachting, CL Yachts aims to steer boating into unchartered territories.
About jozeph forakis … design
Located in Milan, with a satellite studio in New York, jozeph forakis … design follows an intensive approach towards imagination, investigation, experimentation, and close collaboration. Key components of their crossfertilization strategy include combining creative inspiration, analytical research and design thinking to create innovative solutions. Working with global brands across a variety of sectors, projects include industrial design, digital design, branding, interiors and exhibition design, transportation, CMF innovation, strategies, technology applications, future scenarios, and advanced concepts. jozeph forakis … design’s energized, multitalented, multicultural team thrive on creating the perfect balance of design vision, strategic innovation, technical expertise, and business savvy.
About GOOD DESIGN
GOOD DESIGN is the world’s most prestigious, recognized, and oldest Design Awards program organized annually by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies. GOOD DESIGN covers new consumer products, graphics, and packaging designed and manufactured in Europe, Asia, Africa, and North and South America. The trademarked award program was founded in Chicago in 1950 by architects: Eero Saarinen, Charles and Ray Eames and Edgar Kaufmann, Jr.